Logo & Branding | Date: September 2024

CP Wear is more than just a name, it’s a story woven into fashion. The initials “CP” were chosen to honor the founder’s father, Charles Peter, turning two simple letters into a tribute of love, strength, and legacy.

The logo carries this meaning with quiet elegance, clean, simple, yet powerful. The deep dark purple was chosen for its sense of luxury and timelessness, a color that feels bold but also personal. To give the brand even more life, three supporting shades were added that elevate the purple and create a palette that feels modern, vibrant, and distinctive. Designed for people who want their style to carry meaning, CP Wear is a brand born from family and built for the future.